Marketing Social Marketing in the Social Change Marketplace
نویسنده
چکیده
Social marketing faces significant barriers to growth because there is no clear understanding of what the field is and what its role should be in relation to other approaches to social change. However, growth is possible through increases in social marketing’s share of competition at the intervention, subject matter, product, and brand levels. The author proposes a specific social marketing branding campaign to advance the field, with roles for academics and the American Marketing Association.
منابع مشابه
The Effects of Social Marketing Interventions on Physical Activity Promotion Among the Elderly Based on Andreasen Criteria: A Narrative Review
Background:Social marketing emphasizes the use of commercial marketing concepts and their application for social purposes and also the change of voluntary behavior in a non-profit manner. The main purpose of this study is to examine the effectiveness of social marketing on changing the physical activity of the elderly. Second, this study seeks to determine the extent to which Andreasonchr('39')...
متن کاملThe Social Web As Marketplace: A Primer In Social Media Marketing
Information and Communication Technologies and the Internet in particular, already integral elements of marketing, are fundamentally transforming the market dynamics and add new parameters to the marketing environment. The rapid adoption of a new generation of online applications known as Social Media (or Web 2.0) resulted in a new breed of powerful, sophisticated, empowered customers increasin...
متن کاملCorona Virus Prevention and the Role of Marketing Mix in it
Introduction: Considering the widespread and irreversible effects that Corona has had on health, economy and society, it is the duty of marketers to prevent Coronavirus through effective marketing and promote preventive behaviors. The purpose of this study was to present a model of effective marketing mix on Coronavirus prevention. Methods: The present study was a descriptive-survey and cross...
متن کاملImproving marketing success: The role of tacit knowledge exchange between sales and marketing
a r t i c l e i n f o Keywords: Tacit knowledge exchange Salespeople Marketing success Marketing process innovation Marketing efficiency Marketing effectiveness Social networks Successful organizations adapt their marketing strategies to marketplace changes. Boundary spanners, such as salespeople, because they are able to embed themselves in social networks outside the organization, play a key ...
متن کاملGreen Marketing: Solving Dual Purpose of Marketing and Corporate Social Responsibility
Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...
متن کامل